📰 PRASÓWKA #25

Cześć!

W dzisiejszej prasówce czekają na Ciebie następujące treści:

💡 Warto znać trendy w UI/ UX na 2024.

🧠 Warto wiedzieć jaka jest różnica między user journey map i user flow.

🎧️ Warto przesłuchać odcinek “The hierarchy of engagement” | Sarah Tavel, w którym pojawia się wiele przykładów dot. growth na przykładzie Pinterestu.

🎞️ Warto obejrzeć webinar E-Commerce Growth Meetup #1: Client Retention Mastery, w którym m.in. zaprezentowano case studies z optymalizacji działań mediowych w oparciu o RFM.

Szczegóły poniżej 👇️ 

💡 Warto znać trendy w UI/ UX na 2024. Poniżej znajdziesz te, które zwróciły moją uwagę, ale zachęcam do zapoznania się z całym materiałem 😃 

• BOLD TYPOGRAPHY We are witnessing a departure from conventional, subtle typefaces towards more assertive, larger-than-life fonts. It allows us to make a statement and capture user attention instantly. The strategic use of bold typography injects personality into the interfaces, creating a visual hierarchy that guides people through content effortlessly.

• Brutalism It represents a minimalist and somewhat controversial approach to web design. Drawing inspiration from architectural brutalism, the style is characterized by stark, raw, and often unconventional aesthetics.

• Hypperrealism Using this UI/UX design trend, you create user interfaces and experiences that closely mimic real-world objects and environments in a highly detailed and lifelike manner. The sphere of application includes branding, applications, mock-ups, etc. The goal here is to create immersive and engaging user experiences.

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🧠 Warto wiedzieć jaka jest różnica między user journey map i user flow. Jakiś czas temu opublikowałam o tym szerszy materiał, który zahacza o różne koncepcje (🧠 Od Customer Journey do Flywheel) → poniżej znajdziesz bardzo dobre wyjaśnienie i świetne grafiki w tym obszarze.

User journey maps offer a holistic view of the user’s entire experience, encompassing their emotions, motivations, and touchpoints throughout their interaction with a product or service.

Here is how user journey mapping can be used in various stages of the product design process:

• Product design kickoff: User journey maps help to align the team on user goals and expectations.

• User research: The product team can develop specific journey maps for each user persona, highlighting their unique experiences.

• Usability testing: Use the journey map to inform test scenarios, ensuring that critical interactions are thoroughly examined.

• Post-launch analysis: Create journey maps based on real user data and feedback to refine and optimize the user experience.

A user flow is a series of steps that a user takes to complete a specific task within a website or application. Unlike a user journey map that can include all the steps the user goes through to achieve their goal, user flow covers only the path a user takes inside a digital product.

Here is how a user flow can be used:

• Task analysis: When breaking down a complex process into manageable steps, you can create a user flow to visualize and understand the sequence of actions users need to take to complete the task.

• Feature design: When designing a new feature or refining an existing one, you can develop a user flow to explore the various pathways users might follow to use the feature and identify potential pain points.

• Usability testing: When preparing for usability testing, use the user flow to create test scenarios and ensure it covers critical interactions.

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🎧️ Warto przesłuchać odcinek “The hierarchy of engagement” | Sarah Tavel (Benchmark, Greylock, Pinterest) , w którym pojawia się dużo przykładów dot. growth → poniżej znajdziesz wybrane fragmenty:

NUX - new user experience

Pinterest. One of the features that I worked on when I was at Pinterest and we shipped was this idea of a picked for you feed. The idea was every time you pinned something to a board, we would take that information that the user gave us and use it to create recommendations in their home feed. It may have been the first algorithmic feed that was in a social product because, suddenly your home feed wasn't just things and people that you followed. The truth is, people weren't really following other people on Pinterest so we needed a way to make the experience get better the more you used it, so we started to do these recommendations in your home feed. It was this experience that, the more you pinned, the more personalized your home feed got for you. Then, the more you pinned, you also had more to lose by leaving Pinterest because, all of a sudden, you had all your favorite books, articles you wanted to remember, the recipes that you were planning on cooking one day, the holiday planning that you were doing. So you wouldn't abandon Pinterest because Pinterest was this repository for these different expressions of your identity, or these different bookmarks that you wanted to back to. That was this idea. It's very important that the core action is the thing that you use as the product to make the experience better over time.

Now, the biggest thing that you can do is a network effect. The more I pin something on Pinterest, the better the experience for every user on Pinterest. Every time I add a pin to a board, I'm creating a new edge in Pinterest Graph, that Pinterest then uses to create recommendations and enrich their understanding of all those objects on Pinterest. The network effect is the strongest thing that you can do. And obviously, if you have that, which all social products have to in some way, you have to spend time, as much as possible, just maximizing where that shows up, fine-tuning it, removing friction so that it's a flywheel that spins faster and faster.

But, there's other loops too, that you have to identify and then maximize. These are the growth and re-engagement loops. These are classic loops, you talk about these a lot, they exist in marketplaces and social products. How do you get it so that, as your users use the product, they want to share it with other people? They create metadata that you can then use for SEO. You have collaborative experiences that pull other people in. There's all different things you can do here. And then, there's also things that you can do to re-engage a user.

As an example, in the early days of Pinterest, if you pinned something, you're pinning something that you found on Pinterest that somebody else pinned. So we would send a push notification, "Hey, Lenny, Sarah just pinned your pin to her art board." Now, if you were a dormant user at that point, it's been a couple weeks since you'd used Pinterest, that notification might pull you back into Pinterest and be like, "Hey, I wonder what other pins Sarah has on her art board." It's a great re-engagement loop where Pinterest doesn't have to do anything there intentional. The user is creating the action that drives the outcome that Pinterest wants in that example.

when Etsy was getting started, as you know, they went to craft fairs and pitched sellers, "Hey, sign up for Etsy. You could sell your stuff online." And then all their sellers started telling all their buyers, "Hey, buy my stuff on Etsy."Etsy literally gave them business cards. So Etsy gave their sellers business cards that made them feel like, "Oh, I'm a real..." Made them feel professional. And the link on it was to their Etsy store. I love that. One of the most magical growth engines of marketplaces is when your supply brings on the demand. So that's a really good example. Another one is DoorDash, where basically a restaurant signed up for DoorDash and then they tell all the customers, "You want to order our food? Go to DoorDash and order it." And so all the restaurants are telling everyone about DoorDash and then they become DoorDash users and they order from other restaurants.

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🎞️ Warto obejrzeć webinar E-Commerce Growth Meetup #1: Client Retention Mastery, który polecałam w jednej z prasówek 😃 Znajdziesz w nim takie tematy jak:

• Maximizing CLV Using Data Analysis And Micro-Segmentation by Mateusz Dziekoński (Health Labs Care).

• Retention Through Automation: Strategies for the Loyal Ecommerce Customer Base with Paulina Wardak. Learn about leveraging marketing automation to cultivate and maintain a loyal customer base efficiently.

• RFM Unleashed: Boosting Conversions by 38% With Advanced Customer Segmentation by Paulina Skrzypczak (Your KAYA) and Arkadiusz Wiśniewski (Sublime Analytics Platform) → szczególnie polecam tę część, w której zaprezentowano case studies z optymalizacji działań mediowych w oparciu o RFM.

• Discussion Panel featuring Ewa Wysocka, Maciej Baranowski (PsiBufet), Adrian Grindley (Pop Creative Ltd), and others.

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W nawiązaniu do powyższego webinaru zostawiam znaleziony na Linkedin mem ❤️